Ulta Beauty
The largest US beauty retailer uses SAS Customer Intelligence 360 to create world-class customer experiences online and in stores. Read their story and get in touch with a SAS partner at Vaz Global Technology to discuss how you can create personalized experiences for your customers.
How does Ulta Beauty personalize its marketing?
Ulta Beauty utilizes SAS Customer Intelligence 360 to transform its extensive data into personalized marketing campaigns. By leveraging AI and machine learning, the company can provide targeted recommendations and optimize customer journeys, ensuring that marketing efforts resonate with individual preferences.
What role does data play in Ulta Beauty's marketing strategy?
With over 38 million loyalty members and a wealth of first-party data, Ulta Beauty faced challenges in accessing and mobilizing this information for campaigns. By partnering with SAS, they created a unified environment that allows for agile decision-making and effective campaign activation, significantly improving customer engagement.
What impact has SAS had on Ulta Beauty's marketing efficiency?
The collaboration with SAS has enabled Ulta Beauty to automate and personalize its marketing efforts, resulting in a 95% sales penetration from returning guests. This partnership has streamlined their marketing processes, allowing for quicker and more effective campaign execution while maintaining high-quality customer experiences.

Ulta Beauty
published by Vaz Global Technology
We are a technology solutions provider with expertise in a wide range of areas, including cloud migrations, database integration, data mining, call center and voice integration software, optimization, data lakes, and AI/machine learning. In addition, we specialize in cyber security and have strategic partnerships with Fortinet, Veeam, and CloudCheckr. Our team of experts is highly experienced in helping organizations migrate from on-premises systems to cloud-based environments, ensuring a smooth transition with minimal disruption to operations. We also offer comprehensive database integration and data mining services, enabling our clients to leverage their data for business insights and better decision-making. For call center and voice integration software, we offer Amazon Connect solutions, which enable organizations to streamline their customer service operations and improve customer satisfaction. Our optimization services focus on improving system performance and efficiency, while our data lakes and AI/machine learning services help organizations make the most of their data. We prioritize cyber security and offer comprehensive solutions to help organizations protect their data and systems from threats. Our strategic partnerships with Fortinet, Veeam, and CloudCheckr enable us to offer best-in-class solutions to our clients. In addition, we offer billing as a service to help organizations streamline their billing processes and improve accuracy. We also offer AWS SNS for Amber Alerts and automation for school systems, helping educational institutions stay connected with their students and communities. Finally, we provide event and student services, helping organizations plan and execute successful events while also providing comprehensive support for student needs. With our broad range of capabilities and expertise, we are committed to helping our clients achieve their technology goals and drive business success